Why cool creative saves media budget?

Free media coverage. Many media want to write about a cool creative solution for free. And not only media about advertising and creativity.
03.08.2022
Vlad Vakulin

Why cool creative saves media budget?

1. 

Free media coverage. Many media want to write about a cool creative solution for free. And not only media about advertising and creativity. 

After all, if your case has an impact 

on society, it will be easy for your 

PR manager to make some noise.

2.

Buzz of social networks. Yes, people repost cool content for free, that's understandable. But if you have 

a non-standard creative that is 

based on some insights, it can 

catch different opinion leaders. 

Some of them you can’t get, 

even if you wrote first.

3.

Boring advertising is switched off in 

a moment. We have already had 

a reflex like Pavlov's dog, according 

to which we are waiting for the skip button to appear. Convex, non-standard advertising is interesting 

to watch as a series because it 

clings to narrative and plot. That's how people get acquainted with 

the brand.

4.

Click optimization. The more 

engage your ad, the cheaper the cost-per-click, conversion, reach 

etc. That’s how digital works, but 

cool creative is interesting for people in any environment, even if a person sits on a street bench. We love to save customers money, so we were recognized as the most effective independent creative agency 

in the world by Effie Index.

You can tell some words 

about your product here.