Chipster's.
It's chilltime

14.05.2022

Imagine this: you’re chilling on a couch, your legs are slouching, your laptop is fully charged with a new season, and bang! A phone attack: "Hey, the layouts need to be redone ASAP!" Been there?


Less “need”, more “chill”. Long story short, the strategy narrows down to this: chips to keep the worries away and your hands busy.

Looking at retail shelves made us feel tired right away. Most of our category design was motley and complicated. So we chilled a bit and took the opposite direction.


The logo became simpler and stronger so that the brand could be easily recognized among a bunch of others. We placed the updated logo on clean and bright monochrome backgrounds.

When it came to showing tastes, we took

a different direction again. Instead of classics: perfectly sliced ​​potatoes, main role was given personality — simple illustration plus tasty product pics.

But whose hand are they? All hands lead right to their owner who is chilling on the back of the pack. He takes a moment for himself and dedicates a small poem to the Chipster’s delicious tastes.

banda

Creative Director:

Taras Dzendrovsky


Head of Strategy:

Nastya Markova


Strategist:

Mykyta Trygub


Art Directors:

Oleksiy Dyvysenko

Katerina Tkachenko


Senior Copywriter:

Anastasia Burganova


Junior Copywriter:

Olesya Bondar


Senior Designer:

Yura Rusovsky


Junior Designer:

Krystyna Foshchai


Team Leader:

Zhenya Dvoretskaya


Junior Project Manager:

Alyona Zykova

snack production

Marketing Director:

Yevgen Rozuvayev


Creative Director:

Olga Smolina


Deputy Director on brand management:

Svitlana Kucherova


Brand Manager:

Alina Loshinska-Tarasevich


Head of Design:

Andriy Bilous


Creative Copywriter:

Anna Osadchenko

NEXT PROJECT

Hellraisers. Rebranding the underdogs

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