Comfy. Creative playground for a Black Friday Campaign
Discounts are not the only thing brands think about when it comes to Black Friday.
There is also a lot of performance-related stuff, like the app, the loan, unique proposals, etc.
Yet brands treat Black Friday the same way every year: one posh expensive ad about sales (if you didn't know), and everything else is slapdash.
Sounds lame, especially when we're talking about a one-week campaign (and this posh film ad takes at least a month to create) in a country where the network for the present is not quite stable.
So for Comfy, we created
a creative playground.
Blender in one hand, voice generator in the other – and voilà – we can create a neverending amount of content for any channel, with any message.
And, what's essential – all this until the mac's battery goes off (yes, that fast).
So the campaign turned out not posh-expensive, but bright and honest.
Just the way we and Comfy like it.
Marketing and E-commerce Director — Mariya Nazarenko
Head of Marketing Communications — Iryna Tonkykh
Head of PR Department — Anton Odaryuk
Member of the Advisory Board — Natalia Koshova
Creative Director — Maksim Boritko
Art Director — Sasha Shcherbakova
3D Artist — Oleg Bilobrov
Team Lead — Daryna Skalun