Comfy. Creative playground for a Black Friday Campaign


Discounts are not the only thing brands think about when it comes to Black Friday.

There is also a lot of performance-related stuff, like the app, the loan, unique proposals, etc.

Yet brands treat Black Friday the same way every year: one posh expensive ad about sales (if you didn't know), and everything else is slapdash.

Sounds lame, especially when we're talking about a one-week campaign (and this posh film ad takes at least a month to create) in a country where the network for the present is not quite stable.

So  for Comfy, we created

a creative playground.

Blender in one hand, voice generator in the other – and voilà – we can create a neverending amount of content for any channel, with any message.

And, what's essential – all this until the mac's battery goes off (yes, that fast). 

So the campaign turned out not posh-expensive, but bright and honest. 

Just the way we and Comfy like it. 


Creative Director — Maksim Boritko

Art Director — Sasha Shcherbakova

3D Artist — Oleg Bilobrov

Team Lead — Daryna Skalun


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