Together with our partners from studio Republique,
we developed branding
for Eurovision 2017.
The goal of celebrating diversity builds on the 2016’s theme: ’Come Together’ and is at the heart of Eurovision’s values: it is all-inclusive and all representative of countries around Europe, and beyond, coming together to celebrate both what we have in common and our unique differences, all with great music.
Bead after Bead
We wanted to create a symbol that would be representative of Ukrainian culture while also representing the mission of Eurovision. We chose the shape of a traditional Ukrainian necklace, elements of which would symbolise participants of the contest. Bead after bead, countries taking part in Eurovision, together creating a captivating celebration of music.
Although it was based on a traditional Ukrainian symbol, we gave it a modern look with bright patterns. Every element of the necklace has a unique design and shape, which symbolises the simple truth that we are all different, but every year we meet together for one beautiful cause.
We selected red and black as the primary brand colors. Having chosen two traditional Ukrainian colors, we adapted them for the television visual format, creating Cold Black and Vibrant Red. Cold Black and Vibrant Red have tints and vibrance that look more favorable on the screen, creating a striking visual contrast that suits the nature of Eurovision.
Creative Director – Pavlo Vrzhesch
Head of Strategy – Yaroslav Serdiuk
Head of Art – Yegor Petrov
Senior Designer – Anton Ivanov
Designer – Illia Shulzhenko
Art Director – Aleksey Dуvysenko
Art Director – Maria Dmytrova
Copywriter – Anastasia Burganova
Design Studio Director – Denys Gerasko
Art Director – Ivan Symonovskyi
Senior Designer – Dmytro Basov