Make useful unboring.
MacPaw is an Ukrainian IT company whose products are used by 36 million users worldwide. Probably every MacBook or iMac user is familiar with their Clean MyMac and Gemini apps.
But here's the problem — people know about the apps, but not about MacPaw itself.
MacPaw built great apps,
but they didn't have a big idea behind them
We wanted their applications to be loved
not just for their functionality, but for the fact that they are from MacPaw, so that with every new release people would say,
"Oh, they’ve released something new –I definitely have to try it!"
We had to find the ‘magic features’
of MacPaw that its users love.
This is exactly how
our MacPaw communication
strategy was born:
Employer Brand Manager – Kateryna Drobot
CEO & Founder – Oleksandr Kosovan
Communications Specialist – Ksenia Rastvorova
Designers – Olya Vtorenko
Designers – Oleksandr Ageev
Designers – Dmytro Novikov
CTIO – Vira Tkachenko
CMO – Ivan Kuziv
PR Lead – Yulia Petrik
PMM – Dmytro Bilkun
Recruiting Team Lead – Oleksandra Golubieva
Operations Team Lead –Sofia Dvoinos
Our talented colleagues and outstanding actors:
Maxim Kukurudzak, Tatiana Timchiy, Thomas Littrell, Eugene Palash, Danilo Tkachenko, Pavel Gaydamak, Victoria Obarazh, Lyudmila Pavlenko and Anna Shenishevska
Creative Director – Pavlo Vrzhesch
Creative Director – Yegor Petrov
Head of Strategy – Yaroslav Serdiuk
Strategists – Hanna Bosa
Strategists – Anasatsiia Pecheritsa
Art Director – Oleksiy Dyvysenko
Copywriter – Roman Hurbanov
Senior Account Manager – Yevheniia Dvoretska
Account Manager – Ira Pikalova