National Art Museum of Ukraine. Rebranding
Old Doesn't Have to Mean Boring
The new signage and graphics needed to represent both the long history of the museum and the present; to reflect the national identity and certainly to be about art. So realized that the font we used would be a key part of this new identity.
We enlisted the help of font designer Dima Rastvortzev, who shared his deep experience and knowledge with us.
After several months of work and reviews, the NAMU font collection was completed.
The National Art Museum of Ukraine captures and preserves legendary art, revealing life-changing events, tough periods and prosperous times.
General Director – Yulia Litvinets
Deputy General Director – Olga Balashova
Main Custodian – Anna Vivchar
Deputy General Director of the Exhibition and
International activities – Yulia Gnat
Head of Department of Public Relations – Valentina Klimenko
Senior Researcher – Lydia Apollonova
Creative Director – Pavlo Vrzhesch
Head of Art – Egor Petrov
Strategy Director – Yaroslav Serdiuk
Strategist – Hanna Bosa
Art Director – Illia Pochkun
Copywriter – Maryna Cherniavska
Chief Designer – Anton Ivanov
Senior Designer – Victor London
Designer – Slava Bondar
Designer – Dasha Levchuk
Designer – Illia Shulzhenko
Junior Designer – Oleksii Prylipka
Motion Designer – Hanna Iemelianova
Exposition Designer – Velychev Ievgen
Type Designer – Dmytro Rastvortsev
Account Manager – Alina Megyd
We sincerely thank Maxim Sikalenko for music written specifically for the video case, White Ant Studio and artist Yulia Belyaeva for their help in the preparation of 3D materials.