The real trip planner
Nology is your smartest trip planner and personal travel assistant powered by AI. Nology analyzes billions of combinations to create your perfect trip based on your tastes & interests. It also allows you to book tickets & accommodations directly in the app.
Naming & branding
With the brand name our main goals were to keep it simple, charismatic and technologic.
Another challenge was to create such a name that would easily transform into the brand character’s name.
First we created “Nology”, which is easily associated with technology. Then we saw a charismatic brand character’s name right in it. So, now you can finally meet Nolo.
We believe that traveling fills you up much more than things do. You will never remember the things you bought a couple of years ago, but you will definitely remember each trip you had.
We want to tell our people: "Buy less. Travel more."
Go wide with Nology. The launch campaign.
We knew that our launch campaign would not only be based on a bold message, but it would also be a carrier of the new ideology. So, our message would have to really sink in among Americans. At the same time, people have never heard of Nology. So, we would also have to broadcast product oriented messages to let everyone know what Nology can do.
That’s why we decided to make a double impact: one spot translating the brand’s mission and a couple of short videos showing the app’s main features.
We started with an ad that translated the brand’s serious message. We created a catchy song to let the message sink in easily. The ad shows an average American drowning in a sea of boxes they ordered online.
And what do we as a brand say to those boxes? Fuck those boxes. Go wide and live your best life. Here you can watch a draft video made to translate the brand’s mission.
The second part of the launch campaign would be a series of banners and short clips showing the app’s helpful features. Nothing extra, just sticking to the main points.
Head of Strategy: