Optimeal

03.06.2022

Optimeal is a Ukrainian dog and cat food brand that has already gained the trust of the most demanding customers in more than 20 countries. The next goal was to have a place in every dog's bowl and in the heart of every dog parent in the United States.  

FIND THE BONE

In a market that's overflowing with dog food, snacks, vegetables, smoothies and everything else imaginable, the best thing you can do to launch a new brand is not launch it all or find that tiny important thing that no one else could solve, but only you can.

We interviewed pet parents and their dogs and cats across the country to find the "tastiest bone” they can't get enough of.

“I WANT CHESTER TO STAY WITH ME FOREVER” — RACHEL 

Losing the closest one you shared everything with is unbearable grief for every dog parent. As sad as it is, it is impossible to make our dogs live forever, but if there was a chance to make their lives longer. So it became clear which direction to dig. 

HEALTHY IMMUNITY — LONGER LIFE

As it turns out, more than 80 percent of dog parents didn't know that dogs, like humans, also have immunity that needs to be maintained and strengthened to live longer. So for Optimeal, bringing this topic to the public's attention was mission No. 1.

OWNERS VS PETNERS 

Obviously, a dog's longevity is directly related to its relationship with its parents.


"How do you treat your dog?" - is a question that gets 

a lot of dog parents thinking. But there are only two 

possible answers here:

a) Owner.
This means that you own your dog without treating him as a person with his own needs and wants, which turns him into a thing.


b) Partner.
This means that you respect the dog and his needs and understand that he is a person who should have freedom of choice. 

You've probably already guessed the right answer, haven't you?

So Optimeal has found a whole new philosophy for the relationship between dogs

and their parents called PETNERSHIP