Last year a Ukrainian team of venture investors came to us. The guys were involved in the launch of Reface and had managed to put projects all over the world into their portfolio. However, the company still did not have its own brand. Not even a name.
Well, let's roll!
Started with a strategy >>>
The company has what it takes to please startup founders: a clear focus on IT, experience in the European and American markets, and founders with a startup background. But this is not enough to get us noticed
in the category. Everyone here is a "proficient partner
for the brave".
We wanted to get to the bottom of the truth.
To understand what really hurts the creators.
Found our direction >>>
We realized who we talking to. Our man is Peter,
the founder of a tech startup. He's like a race car
that dreams of getting out of the damn garage
and making his way to the big leagues.
What's holding him back? The dictatorship
Our role >>> nitro for the startup
We support Peter to get things going.
We accelerate it so that Peter reaches his
target faster. And most importantly,
the wheel always remains in the founder's hands.
There's a new brand
on the horizon >>>
Do you hear that?
"Roosh" is a Ukrainian word that means "go!"
A powerful call to move forward that you've
been waiting for.
Going full speed
in branding >>>
Everything about Roosh hints at the speed
with which Peter will develop his business.
The logo is reminiscent of a race track with
steep curves. The font is slanted like a spoiler.
The signature colors — nitro orange and power
blue — are real shades of nitrous oxide tanks.
Complicated long sentences — away.
No static photos, not even in SMM.
Turning Boosters on >>>
In racing games, you have to hit the arrows to accelerate. We made these arrows the main element of nitro branding. And called them "boosters”.
Boosters are absolutely dynamic — they can change shape, shrink and stretch as the designer's heart desires. The branding will always feel new.
Founding partner – Sergey Tokarev
Managing partner – Den Dmitrenko
Head of PR – Alexandra Borodina
Creative Director – Yegor Petrov
Strategist – Yuliia Shyrianina
Strategist – Nastia Pecheritsa
Art Director – Oleksandra Shcherbakova
Designer – Yura Rusovskyi
Designer – Krystyna Foshchai
Copywriter – Anastasiia Burganova Copywriter – Olesia Bondar
Team Leader – Zhenia Dvoretska