Ukraine's new branding
Ukraine is NOW
‘NOW’ is the most important word for Ukraine at the moment. Contemporary Ukrainians are about ‘NOW’. They don’t wait, they are not afraid. They are working to create new companies, progressive businesses, cafes, restaurants, and festivals, new factories, creative academies and innovative technology parksa all happening right now.
We want to draw the attention of like-minded people, tourists and investors, from all over the world. This moment of change is important for them.
And, according to the survey, the phrase ‘NOW’ really captures their attention.
This word is the keystone of the new campaign and the idea behind the branding campaign.
The new Ukraine brand is designed to be dynamic, open and positive. The logo contains the word NOW marked as with a yellow highlighter marker. The blue element resembles familiar social media icons and shapes. This all brings to mind something new and exciting, showing that Ukraine is truly worthy of attention right now.
The minimalism of the logo makes it easy to use. It consists of basic geometric forms, which helps it to more readily stand out on a variety of objects and media.
Сabinet of Ministers of Ukraine
The Prime Minister of Ukraine – Volodymyr Groysman
Advisor to the Prime
Minister of Ukraine – Myroslav Kosheliuk
Head of Information and Communication Department – Roksolana Stadnik
Creative Director – Pavlo Vrzhesch
Head of Art – Egor Petrov
Strategy Director – Yaroslav Serdiuk
Art Director – Mariia Dmitrova
Copywriter – Roman Hurbanov
Chief Designer – Anton Ivanov
Senior Designer – Yuriy Rusovskiy
Designer – Yevhen Velychev
VO – Anastasia Burhanova
Account Manager – Alina Megyd
Type Designer – Kirill Tkachov
Ministry of Information Policy of Ukraine
Minister of Information Policy of Ukraine – Yuriy Stets
State Secretary – Artem Bidenko
Special thanks to the My Country (1 + 1 Media) project for their help with video creation and branding, Brave Factory, Good Wine, KAN, MacPaw, Unit City, Ministry of Commerce and Economic Development, also Anna Popruz, Anna Makiyevska, Yevgeny Pylinski, Maria Oliynyk, Olena Martynenko, Pavel Poltorakina and Sasha Boyko. We sincerely thank Onuka, Valeriy Levitsky and the entire team for the opportunity to use the Vsesvit track, as well as DakhaBrakha for the track ‘Sho z-pod duba’, for their openness and unceasing sincerity.
Your activity and creativity creates Ukraine we want to talk about.