Reface is an app that started as a tool for swapping faces on photos and videos powered by AI. But now, it's shifting to become a social platform for personalized content creation with more instruments, not only face swapping. Reface has built a tool to bring any image to life. It means they can move, speak or sing by whatever-you-want voice.
Reface is changing from the product side. So it must also vary from the brand side. We helped with it by beginning with the strategy.
Memes have already become a global language of the Internet. And Reface believes that memes are the future of communication. So, they set a mission — to reinvent our communication by helping people create funny content instantly and effortlessly.
The logo, which symbolizes the shape of the face, has changed in detail and got rid of unnecessary details.
CEO & Co-founder — Dima Shvets
Co-founder — Ivan Altsybieiev
Head of Marketing — Yevhen Leibov
Head of Design — Nikita Lobyntsev
Creative Director — Pavlo Vrzheshch
Senior Strategist — Mykyta Trehub
Strategist — Yuliia Shyrianina
Strategist — Olena Starko
Senior Designer — Ivan Symonovskyi
Designer — Oleksii Prylipka
Art director — Illia Pochkun
Copywriter — Sonia Panasenko
Team Leader — Maryna Kuniets
Project Manager — Olena Sambur